The opportunity

Fiber deficiency is silent. People don't feel it until they do. By meeting consumers in their daily routines through OOH and experiential activations, we could make the invisible impossible to ignore.

The Solution

The campaign draws from Supergut's brand palette to evoke the feel of a lifestyle brand rather than a health supplement. The oversized brand mark, lifestyle photography, and product shots keep the system feeling fresh and cohesive across formats. Typography pairs a modern sans-serif with a soft serif that keeps even the boldest headlines feeling warm and approachable.

Design Approach

A quick quiz highlights opportunities to improve gut health while guiding users toward the right Supergut products.

Gut Health Quiz

By embedding Supergut into the platforms and communities people already trust, from top wellness podcasts to the Strava fitness community, the campaign met health-conscious consumers inside their existing routines, reinforcing Supergut as a science-backed daily habit through content, rewards, and community participation.

Partnerships & Integrations

Placed where gut health is impossible to ignore, these activations turned everyday friction points into timely, unexpected reminders, meeting people in the moments their bodies are already on their minds.

Bathroom Branding & Airport Tray Ads

A custom smoothie collaboration placed Supergut at the center of one of wellness culture's most coveted rituals, earning credibility with health-conscious consumers where they already shop and splurge.