The opportunity

Fiber deficiency is silent. You don't feel it until it's a problem. Meeting people in their daily routines could make the invisible impossible to ignore.

The Solution

Drawing from Supergut's brand palette, the design feels like a lifestyle brand, not a health supplement. Oversized brand marks, lifestyle photography, and product shots keep the system fresh and cohesive. A modern sans-serif paired with a soft serif keeps even bold headlines feeling warm and approachable.

Design Approach

A custom smoothie collaboration placed Supergut at the center of one of wellness culture's most coveted rituals, earning credibility with health-conscious consumers where they already shop and splurge.

A quick quiz highlights opportunities to improve gut health while guiding users toward the right Supergut products.

Gut Health Quiz

By embedding Supergut into the platforms and communities people already trust, from top wellness podcasts to the Strava fitness community, the campaign met health-conscious consumers inside their existing routines, reinforcing Supergut as a science-backed daily habit through content, rewards, and community participation.

Partnerships & Integrations

Placed where gut health is impossible to ignore, these activations turned everyday friction points into timely, unexpected reminders, meeting people in the moments their bodies are already on their minds.

Bathroom Branding & Airport Tray Ads

Concepted for the client at SRW. Client handled production.