Terra Chips

Where high art meets snack time: a playful trade show campaign

Terra Chips needed a campaign to command attention at Expo West 2025 and cement the brand as both elevated and approachable.

The opportunity
The insight

With a palette of artisanal colors, distinctive shapes, and rich textures, Terra Chips are edible works of art.

We leaned into that, reimagining iconic masterpieces through Terra Chips to invite curiosity, spark discovery, and position the brand in a category of its own.

The Solution

  • Campaign Concept

  • Art Direction

  • Environmental Branding

my role

"The campaign leans on black to anchor the creative to Terra's packaging while evoking the feel of an art gallery, allowing the art references and colorful Terra chips to stand out. Tertiary colors from Terra's brand palette are also introduced for vibrance and modern contrast. Typography pairs a flowing script, nodding to the historic, handcrafted world of fine art, with a bold, sans-serif that brings energy, attitude, and appetite appeal.

design approach

The booth transforms Terra Chips into a gallery-worthy experience. Visitors step into a salon-style space filled with ornate frames and bold black walls, where the chips become the subject of iconic works of art. With a sampling counter, the experience draws attendees in, encourages discovery, and creates a memorable, shareable brand moment.

Trade Show Booth

A playful photo activation invites guests to step into the frame and have their portrait transformed into a classical work of art so share on their socials—with Terra Chips cleverly woven into the composition. Visitors can choose from several live art filters and receive their photo by entering their email address.

interactive photo Experience
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