Terra ChipsWhere high art meets snack time: a playful trade show campaign
Terra Chips needed a campaign to command attention at Expo West 2025 and cement the brand as both elevated and approachable.
The opportunityThe insightWith a palette of artisanal colors, distinctive shapes, and rich textures, Terra Chips are edible works of art.
We leaned into that, reimagining iconic masterpieces through Terra Chips to invite curiosity, spark discovery, and position the brand in a category of its own.
The SolutionCampaign Concept
Art Direction
Environmental Branding
my role
The campaign leans on black to anchor the creative to Terra's packaging and evoke an art gallery feel, letting the art references and colorful Terra chips pop. Tertiary brand colors add vibrance and modern contrast. Typography pairs a flowing script, nodding to fine art's handcrafted history, with a bold sans-serif for energy and appetite appeal.
design approach
Modeled as a gallery, the booth reimagines Terra as fine art. Classical portraits reworked with Terra chips line the walls, while a photo activation invites guests to step into an empty frame and become the masterpiece. Product sampling anchors the space, tying the "Where Art Meets Flavor" concept back to the chips themselves.
Trade Show Booth 
A playful photo activation invites guests to step into the frame and have their portrait transformed into a classical work of art so share on their socials—with Terra Chips cleverly woven into the composition. Visitors can choose from several live art filters and receive their photo by entering their email address.
interactive photo Experience
Concepted and designed for the client at SRW. Booth and social activation are spec.